Sawyer's Inc. now Mattel

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Posted by Doug Clifford on June 02, 2002 at 07:20:16:

In Reply to: locate Sawyer Slide projector Co. posted by Dennis O'Brien on June 01, 2002 at 17:13:35:

: I have a Sawyer Automatic 700 35 MM slide projector. I would like to know if they are still in business and how I can contact them. thank you

Hello Dennis,

You are out of luck. Sawyer's hasn't made slide projectors in at least 25 years.

Sawyer's Inc. is best known for inventing the View-Master reels and 3D viewers which they began marketing in 1939 from the Portland, Oregon based company. Since 1966 when Sawyer's was acquired by General Analine and Film (GAF) Corporation, the company has passed through several owners. In 1981 GAF sold View-Master to Arnold Thaler who operated the company under the name View-Master International Group (VMI).

"VMI subsequently acquired the Ideal Toy Company in 1984 and became known as the View-Master Ideal Group; V-M Ideal in turn was purchased by Tyco Toys in 1989."

"In March 1997 Tyco, including the View-Master Ideal Group, merged with Mattel Inc. V-M is placed organizationally in Mattel's pre-school division and is now marketed under the Fisher-Price imprint, so collectors likely can expect a continued emphasis on juvenile content for the foreseeable future. The View-Master plant for years had been locatedi n Portland, Oregon, but in 1999 moved its operations to Mexico. Today, all View-Master reels and viewers are made in Mexico."

Above quotes are credited to Keith Baird and can be found in the View-Master history on http://www.3dstereo.com/vmhist.html

All I can say is God Bless NAFTA.

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